Home » Digital Marketing » How to Evaluate Site Quality for Link Building

How to Evaluate Site Quality for Link Building

Link building is a vital SEO activity and to succeed in the competitive domains, businesses need to focus on creating high-quality backlinks that will bring both traffic and boost authority. However, with so many options and services available online, it becomes overwhelming to pick which is the right way.

It’s crucial to evaluate the site quality before you actually build backlinks. It is important because, if the domain authority of the website is low, then there are zero chances of getting any benefits from the link-building campaign.

If you are also new to off-page SEO and want to know how to pick the right websites for link building, we have got you covered. In this article, we will have a look at some of the important points that you need to keep in mind while planning your strategy.

Domain authority

The first thing in link building services is you need to check is the website’s domain authority as it’s a primary benchmark for any website. Domain authority of a website can range from 0 to 100 and the higher the number, the more beneficial it is to create a link on that website. You will find several free tools that you can use to find the domain authority.

Domain authority is coined by Moz and this thing has become an industry-standard in the SEO domain. So, no matter if the website is allowing you to post for free or charging you, it’s always important to check domain authority. If the DA of a website is above 30 then you can consider it in your link building list. Having a good authority is a direct signal for search engines that the website and the other associated websites are of high credibility.

Check the relevancy

The second most important thing that you need to check is whether the site is of your website’s relevance or not. It happens most times that people run an eCommerce store and they get a backlink from a high domain-authority flower shop. This strategy used to work earlier, but today the search engines are way smarter and they can figure out spam links in no time.

Always try to find a website that is of high DA and is relevant to your business. Because search engines give higher importance to an overall user experience. They want customers to have a seamless experience of solutions for their queries. For example, if you are into selling medical devices then making a backlink on a healthcare blog is fine. The overall relevance matters the most when it comes to churning out long-term profits from the link.

Check content quality

Content quality matters a lot and only a few people pay required attention to it. Creating a backlink is one thing, but there are so many other factors that you need to consider. For example, if the content quality is poor then the bounce rate of that website will be much higher. So, even if you place your article or blog on that website, there are fewer chances of driving traffic to your website.

So, before you pitch any blog or pay a website for posting your content, always go through a couple of their blogs and see the content quality. You can also use SEO tools to check particular blog links to know how many backlinks and traffic they have. Good content is evergreen and you should always keep this factor while evaluating the sites’ quality.


Authorship is all about who will get the credit and the authority once the blog is live. It happens quite often that many websites only give a backlink to your website without any byline or author credit and it’s not a good choice to pick.

You should always check how the website is giving the authorship to the original writer of the blog. Always try to find websites that will give you the chance to write a byline along with links to your social media handle. It will help in two ways — you will generate more traffic to your website and you can gain new followers.

The overall reputation

Website’s reputation matters when it comes to making a backlink for yourself or your clients. Always check what kind of content they publish on their website and they are not creating a conflict among the audience. It happens quite often that websites publish content on a controversial topic just to gain a traffic boost but it ends up on a negative note.

So, it’s always better to keep a check on their reputation before you publish your article. Think from a long-term perspective as the link is going to stay there for a very long time.

These were the easiest and powerful tips to evaluate the website’s quality for link building. Follow these simple tips to keep the complete link-building process quick and seamless.

Read Related Article: All You Need to Know About OpenSIPS Development Services

Leave a Reply

Your email address will not be published. Required fields are marked *