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A Symphony of Visual Elegance and Brand Identity

In the ever-evolving world of cosmetics, packaging plays a pivotal role in shaping a brand’s identity and attracting consumers. Custom packaging, especially for lip gloss products, has gained immense significance in recent years. These custom Lip Gloss Boxes serve as a canvas for creativity, an avenue for brand messaging, and a means to stand out…

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Influencer Marketing: Social Influencers vs. Celebrity Influencers

Influencer marketing: What is it? Influencer marketing is the process of advertising and selling products or services through people, frequently celebrities, who can shape public perception of a brand1. As we scroll through our Instagram feed, more and more users, besides famous people and prominent bloggers and influencers, post sponsored advertisements. It is due to…

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