If you are running a school you must be wanting more students to enroll with your organization. More credible students mean more reputation you’ll earn as a school. But maybe, you are not getting as much response as you want. This can be a result of many factors including a poorly designed school website.
Differentiating a bad website from a good one is not that easy when you’re trying to do that in technical terms. But it’s something that you know instantly. When you visit a poorly designed website you tend to bounce from it quickly. And good websites have the power of retaining your attention for longer periods.
A good website design is thus important for your school if you want new candidates. Especially, in today’s times when people search for everything online before making a decision, having a good school web page design must be in your list of priorities.
But what makes a good school website? Here, we have rounded up a few factors that aids in a great school website design. So, read on.
Design is the first element of your school website that parents will be looking. It essentially means new and returning visitors will make an impression of your school just by how good your website design is. In fact, studies show 94% of first impressions are solely based on the design of your website.
The trends in website designs evolve rapidly and what is great today might be considered not so good in the future. So, we recommend redesigning your school website about every three years to keep up with the constantly evolving web design trends.
The design of your school website is important and more important is to make sure the design works well on mobile devices. More than 50% of your traffic is coming from mobile devices like smartphones and tablets and thus you must consider a mobile-first design for your school website.
A mobile first design emphasizes that your website is easily accessible and easy to follow first on mobiles and then on desktops or laptops.
The parents who are your target audience are constantly moving and they might be searching a good school for their children while being on the go. If you want to impress them you need to have a website designed that is easily accessible and easy to read on mobile devices.
With the revolution in the internet, today’s customers expect your website to load quickly. Thus, site speed is a very important factor to consider when you are designing your school website. Statistics show that 40% of website visitors will leave your site if it takes more than 3 seconds to load and 47% of visitors expect your website to load in 2 seconds.
So, if you want to retain visitors you got to make sure that your school website loads fast. Consider resizing your photos, upload photos only at 72 dpi or do whatever you can to make your school website load fast.
Apart from design, structuring the pages of your school website and creating easily navigable pages makes up a lot for its success. Organizing your webpages effectively will provide the users with a simple and enjoyable user experience which will result in low bounce rates and high engagement.
While designing your navigation tabs make sure to keep them simple so that visitors can easily get around your website and gain access to the information they are looking for.
These are, in short, the basic guidelines to create a good school web page design. Apart from the design element, it’s also necessary that you keep other factors such as easy navigation, mobile first design, or load speed in mind when you create a website for your school.