Many popular companies advertise on YouTube since it’s the most popular website globally and attracts 2 billion visits every month.
If you are confused about assigning a budget for the video ad, there’s good news for you. YouTube offers enormous reach and strong targeting options that make it an unmistakably useful platform for a brand.
But let’s be honest: YouTube advertising isn’t the most obvious component of your digital advertising plan. You can be certain that devoting a little more effort to learning the basics today will pay off in the long run.
In this post, we’ll look at your Ad choices, walk you through some tips on how to build up a video ad campaign, and inspire you with best practices.
Types of YouTube Ads
Let us start by looking at the major kinds of YouTube advertisements:
- Non-skippable in-stream ads (Bumper ads)
- Skippable in-stream ads
- Non-video ads (Banners and overlays)
- Video discovery ads
- Double ads on YouTube
- Sponsored ads
- True View ads
Here are a few tips on video creativity that you should keep in mind as you design your next YouTube ad campaign to assist in the creative process.
Keep the length of video advertisements within 15 and 60 seconds
YouTube is a medium for both amusement and purpose. Many people go there to view particular material, and they are aware that they will most likely have to watch an ad in order to do so. If a direct response is your objective, ads for the most popular YouTube ad type, such as TrueView In-Stream should be between 15 and 60 seconds long.
There is no such thing as an ideal, universal duration for YouTube advertisements. In the end, the engagement of an ad will be determined mostly by the commercial itself — content and presentation – instead of its duration. In practice, it is beneficial to start filming with a duration in mind. Many YouTube advertising experts suggest that 30 seconds is a decent option. A 30-second commercial had the greatest View-Through Rate, which is important for performance results.
Captivate, connect, and associate with your audience.
How you utilize the duration you have with your viewers is much more essential than the duration of the advertisement itself. The very first thing your advertisement should do is immediately capture the attention of your target audience. This may include the use of cheerful music, the use of a well-known influencer or celebrity marketing, the posting of an intriguing question, or the use of comedy, among many other possibilities.
After you’ve gotten their attention, you need to resonate with them on a personal level. Use characters and situations that people are likely to connect with in order to understand and empathize with their pain points and needs. When planning to divide audiences by geography or other criteria, you may go even farther when planning to divide audiences by geography or other criteria, including making decisions about your actors for professionally produced feature-length videos.
Finally, connect your brand with the fulfillment of a need or alleviation of a problem. A simple way to accomplish this is to include the brand’s logo in the corner of the advertisement, but you’d be looking for ways to creatively incorporate your name or logo into the video more naturally.
If you want to make the most effective impact, you should accomplish this in the opening seven seconds of a typical 30-second In-Stream ad. What’s the point of the first seven seconds when a visitor may skip it in the second five seconds? This is because that’s the amount of time you’ll have to create an impression even on people who don’t see your advertisement.
Demonstrate your brand in action
Especially when creating videos that will be broadcast to an audience that has never engaged with your product before, ensure that your advertisement clearly demonstrates what your company does and how they will be utilizing it. If you are a retail company, incorporate your most popular goods that are being utilized in real-life scenarios. For B2B companies, consider including screen images of your interface or YouTube videos of a product demo within your project.
Create advertisements compatible with mobile devices
Ensure your video is mobile-friendly as mobile devices account for more than 50% of all YouTube views. Make use of bright sceneries and backgrounds, make the frame tight, and make use of clear text or images that communicate your message effectively, even on a small mobile screen.
YouTube now allows vertical video advertisements, which will enhance the immersive nature of the mobile watching experience even more. It is a good idea to ensure that it looks well on a smaller screen, so whatever video format you choose, first test it on a mobile device.
Inform the audience of what you expect from them
YouTube has always been a terrific branding tool, but it has become even more effective as a direct response medium since both the audience and product have evolved. Make your advertisements action-oriented if you want to have a significant effect on sales. Make it very obvious throughout your video what step you want the audience to do, whether it’s purchasing your goods, check out a demo, or subscribing to your email list or other material. In order to be most effective, the call to action should be reinforced in both auditory and visual formats and then included a written call-to-action overlay that may be added through the Google ads platform. You should certainly consider experimenting with a push in the call to action; experience has shown that this may result in a significant increase in direct response efficiency.
Last but not least, avoid reinventing the wheel. If you currently have emerging themes from television or videos on the website, you may and should utilize them as a preliminary step for your new website design project. Keep in mind the particular characteristics of the YouTube platform and re-cut your current assets in a variety of ways to meet the best practices.
Creating successful and engaging YouTube advertisements doesn’t have to be a difficult or time-consuming endeavor. Make use of the best practices as a reference point, and you’ll be well enough on your way to creating effective YouTube content that will generate success for your company’s brand.
Efficient Way to Advertise on YouTube
As video marketing continues to dominate digital marketing, YouTube is an important component of your entire marketing strategy.
Here’s a list of steps you should follow for a successful YouTube advertising campaign.
1. Make use of a diverse variety of content kinds like tutorial, branding, soft CTA)
2. Incorporate many ad kinds into your campaign.
3. Vary the duration of video advertisements (6-45 seconds or 1-3 minutes)
4. Make use of remarketing lists.
5. Divide ad campaigns into groups based on the kind of video, the content, and the duration.
6. Be consistent, and allow the information to drive your decision-making process.