For any SEO company, selling and marketing SEO services should come naturally. If you want to become recognized as the leading SEO agency you need to know how to market your services. However, SEO agencies focus only on their operations and put off marketing or promoting their SEO services. This usually results in less exposure and slow business growth.
Knowing how to market your SEO services can make all the difference in transforming a lost client to a client for life. There’s no fixed marketing pathway for promoting your SEO services but you can follow the key steps to get your SEO agency in Mumbai started –
Be an Expert in Your Services
People usually hire SEO agencies for rankings. When you get in a conversation with your prospects you are likely to get the following questions –
- How can you rank my business on top of SERPs?
- How long will it take to improve my website rankings?
- How are your SEO strategies different from others?
If you are not sure of your expertise, you won’t be able to answer these questions and lose your prospects. Every conversation should revolve around why and how invaluable your SEO service is to your client’s business.
Establish Your Brand
Find a differentiator to leverage the strengths of your agency. Use the following pointers to establish your brand –
- Value Proposition: Find out what sets your SEO agency apart from your competitors. It can be anything ranging from years of expertise to proven track records to affordability.
- Industry: Identify the industry you are most familiar with to leverage your niche. It can be small local businesses, global businesses, or any other industry.
- Target Clients: Know your rather meet to get a more solid footing when you market your SEO services.
Boost Your Online Presence
Before you help clients with their SEO needs, strengthen your own online presence with the best digital marketing practices. Have an active media presence to let businesses know about your SEO agency. You can also write and send SEO articles to high-authority sites to establish your expertise and gain a readership. Follow what you preach.
Bring Client Testimonials
Businesses will want to see your previous partners and gauge your value as an SEO agency. Gather all your relevant client testimonials together to let your prospects understand your expertise. This will convey that you are highly capable of getting their business to the top of SERPs.
Master Cold Emailing
Often emails end up deleted or ignored the moment they are received by the target audiences. But this usually happens if you aren’t doing it right. Avoid sending generic emails and key sales words or trigger phrases like “Best Price”, or ” 100% money-back guarantee”. Understand your client’s pain points to get more personal and creative with your emails. Divide your target market into groups or subgroups based on buyer personas and reach out to them using personalized emails.
Nurture Relationships with Prospects
Marketing doesn’t stop when a prospect signs up for your SEO services. This is where the importance of nurturing comes in. Some prospects may be only comparing rates while others may need a bit more convincing.
Nurturing your prospects will allow you to drive them down the sales funnel by providing them with solutions to their current needs.
Whether you offer SEO services or digital marketing services in Mumbai, it is essential to adequately market your agency to get noticed by businesses. Focus on the value of your SEO service and establish your brand differentiator. Lastly, nurture your prospects using automation tools to seamlessly convert them into your clients. These marketing steps will take your SEO agency to the next level if you master them properly.