If you are running an e-commerce business, you’d know how important the product photographs are. In fact, according to research 50% of buyers make buying decisions based on the quality of the product photographs rather than product descriptions.
It’s not that product descriptions are useless and not followed by your buyers. But at the same time, you got to provide high-quality product images to help customers make a buying decision.
DIY product photography is also possible and with a little knowledge and determination, you too can click wonderful pictures of your products. Here are some tips to help you with your product photography.
Use Proper Lighting
Using proper lighting is extremely important in product photography and you can choose between natural and artificial lighting. Use your lighting in such a manner that your products retain their actual colors and dimensions, and look exactly the same as when you hold it in your hand.
If you are confused as to which one to use, here’s a tip. If your products are inclined towards indoor use you can go for artificial lighting. Otherwise, you can go for natural lighting and can use fire, candles, or natural sunlight to photograph your products.
Use a Tripod
Even the slightest shaky hands can produce distorted images and you don’t want that. Using a tripod can come in handy in such situations. A tripod is a 3-legged structure upon which you can mount your camera and it would be steady, so that, you can click absolutely wonderful images with no distortion.
A tripod is also not very costly, so you can easily afford one. Tripods are also used by professional product photographers to keep the images steady. But if you are on a tight budget, you can even use a stack of books and place your camera on the top of the stack. The idea here is to keep the camera absolutely steady and you can use this tip to help it be so.
Clean Product Shots or Lifestyle Images?
These terms are often used by professional photographers and you must know which one you want to use. Clean-cut product photographs focus on the product alone and are often done with a white background. Clean-cut product photography must include multiple photographs from different angles so that the buyers get a feeling that they are holding the product in their own hands. Presenting the product from all angles makes a customer feel that he is observing it from all angles.
Lifestyle images, on the other hand, are more suitable when you want to connect with your customers emotionally. For example, if you have an organic product, you’ll do well if you shoot it among the greens of nature.
So, balancing between clean-cut and lifestyle images helps you to amp up your e-commerce sales.
Use the Right Camera Settings
After you decide which camera to use you must choose the settings carefully. Just remember the basic rule of never to use a wide-angle lens that might distort the products’ actual dimensions. Using the correct white balance is necessary too.
After the shoot, you must edit the photos to remove shadows or give a few touch-ups. But if you have no such plan for editing, you must choose the right background.
Shooting the right photo for your e-commerce business is essential and the tips provided above will help you do so. The main factor to consider is to get clear images with no distortions. It is also important to shoot multiple photographs from all angles to provide your customers with a rich experience.
However, if you find it a bit difficult to shoot the product photographs yourself or just want to avoid the hassles, you can always make use of reliable e-commerce product photography servicesto shoot your products in the right way.