The report shared by The Center For Exhibition Industry Research has shown that 83% of visitors at the exhibition prefer to buy. Out of these, 79% use these events to make the right purchase decision for their business. All exhibition visitors will share their experience with other people which ultimately helps in spreading brand awareness.
From these stats, it is clear that participation in exhibitions is good for the companies. But the problem is participating in an exhibition is not easy. Most business owners are using this method for achieving their marketing objectives. Your business will face tough competition on the exhibition floor. Looking different and appealing is the only way to win on the exhibition floor. Some of the top exhibition and display techniques to ensure exhibition stand success are described below:
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1. Start With Your Story
Vague brand messages cannot bring your success. Now, time demands something different from printing your messages on the display banner. Implementing old criteria for gaining the attention of targeted customers cannot work in the present competition level of the exhibition. The old methods will make your exhibition stand fade among various alluring exhibition stands. You should not make your exhibition stand look different with just plain wallpaper.
While making plans and strategies for the exhibition stand design, you should pay attention to telling the story which your brand can tell. You should use your brand story to make your booth attractive to targeted customers. The exhibition display stand can make your products and services highly valuable.
The elements which you are going to use as story narrative should be immersive and increase footfall in your exhibition stand. You should precisely pay attention to various elements and make sure they all contribute to this story.
Whether the lighting system is dramatic? Do you have installed the large display screen to play your brand video? Similarly, think of various other ways to make your exhibition stand environment immersive, innovative, and unique.
2. Engaging Design For Attendees
During the time of the exhibition, your stand is the front face of your brand. You should treat your brand just like it is your next home. Your exhibition stands design is not just alluring, but it should be a place where you can spend time and feel relaxed. You should offer the creature comfort which other exhibitors have missed.
Offer a relaxing lounge to rest, free wi-fi, charging station, and refreshment can keep the exhibition stand visitors engaged for long. If you have a small budget, then just a few padded chairs can help to keep the attendees engaged for a long time. When it comes to engaging the exhibition visitors for long, comfort is the key.
3. Surprise Elements
The biggest reward for any exhibition stand is that the exhibition attendees are still talking about that stand even at the end of the day. To achieve it, exhibitors should think of out-of-the-box ideas for constructing and designing their stand. You should look for ideas that can act as a surprise element for the targeted customers. Make sure that the surprise element you are going to choose should be interesting for them.
Find out what kind of tools the exhibition attendees would enjoy putting their hands on. How about Virtual Reality and Augmented Reality gadgets? By doing so, you can create a memorable experience for your trade show attendees. You should look for all the latest technology gadgets which can help you to stand out from others. It is one of the best exhibition and display techniques which ensure exhibition stand success.
4. Unique Design
Strive hard to offer a unique experience to the exhibition stand attendees which they would not find anywhere else. It is truly important in the launch events where your business is going to introduce a new product or service. You can add engaging games in your stand, photo booth, photo wall, or anything else which can keep attendees engaged.
Think creatively and find out other ways to make your exhibition stand look different from others. Alluring giveaways at your booth are also an attractive method to gain a huge volume of footfall inside your stand. Make your exhibition stand appealing for your targeted customers so that they show interest in your products or services.
5. Warmest Welcome
Even the most innovating and alluring exhibition stand will not be able to gain success if the human touch is missing. The exhibition stand staff should be trained to welcome the stand visitors. The stand staff acts like a secret weapon that can convert the stand visitors into customers. Most successful brands send their experts to the exhibition to outsource their brand values and spread awareness. It is not a good idea to hire outsource marketing staff for your exhibition stand. Outsource staff may not know well about your products or services as your in-house staff.