From the very beginning of competitive market and trade, advertisement has occupied a significant place in the industry and played a crucial role in the prosperity of a growing business. For ages, advertisement has changed a lot. Started from the humble mouth-to-mouth referral and reached up to digital advertisements.
A paradigm shift in the modes of advertisement was nearly inevitable. The channels for advertisements progressed and changed over time with progress in technology. Starting from word of mouth, passing through the print media and conventional billboards with huge posters, short video ads on television to an advertisement on the internet today, a lot has changed.
In the era of today, one technique that has quite a lot of momentum lately is an advertisement by digital signage. Cloud-based digital signage is one such technique that has proved its mettle. It manages digital signage content. By this technique, alterations can be made from anywhere, as long as an internet connection is in proximity. This allows last moment editing and similar activities.
Advantages of cloud-based digital signage:
- Remotely accessible: One of the major advantages associated with cloud-based digital signage is its remote accessibility. The editor is fully capable of making changes in the advertisements at the very last moment too, unlike the conventional method of creating ads and running them which involved a storage unit that stored ads and later broadcasted them by plugging into the main system. All that is required is a feasible internet connection for the processing.
- Lesser maintenance: The conventional method of advertisement required a vast amount of machine setup which included heavy setup computers, large storage units, a lot of servers, etc. Adding to all of these was the requirement of extensive air conditioning to keep all these machines cool so that they can function properly. Also, a whole IT team for maintenance was required. So that any newly generated problem can be rectified quickly. But with the advent of cloud technology all of these problems got sorted. Cloud-based digital signage hardly requires a good internet connection on both sides and 2-3 computers, so the scope of maintenance hardly is a difficult task here.
- Simple setup: The setup of cloud-based digital signage is fairly simple. We already have had a look at the machinery involved in it. Special knowledge of IT and related equipment is not a prerequisite here. All that the setup requires is a digital signage player and top digital display software.
- Economically effective: Cloud-based digital signage also feels light on the pocket, since a lot of costs are curbed such as heavy machinery cost, maintenance cost, etc. Also, cloud-based digital signage is a monthly paid basis service so charges are much less.
There is no doubt that advertisement is very important for any business. It is through ads that companies interact with customers. This is the reason you would see that today companies are coming up with very unique and innovative ads. In this corporate world, you will have to change your strategy with time.